About Us

Who is Dashboard Magic?

At Dashboard Magic, our focus is on helping companies transform the way they measure performance.

After building hundreds of dashboards and working with companies big and small across the world, we have seen what works and what doesn’t when it comes to measuring success

After all, all businesses want to consistently improve performance, and the work we do provides the systematic and measurable springboard to make this happen.

When you bring together the tracking of data in systems, a clear understanding of the goals/targets/Key Performance Indicators overall and per team/individual, and then a clear way to visualise performance, you set your business up to see exactly how everything is performing.

This makes decision making about what to prioritise and focus on, and where to allocate resources, far more effective, as you’re reverse engineering the outcome you want, measuring what’s working (and what’s not), and then adjusting accordingly.

We have built hundreds of dashboards, worked with 26 different industries, and have been able to identify what really matters when it comes to measuring performance.

Why Engage Us?

Focus On The Outcome

No one wants another system or subscription. What you do want is a specific outcome, so that is what we deliver.

Ensure Solution Scalability

There is nothing worse than a solution that doesn't evolve and grow with your business. We create the solution with your future growth in mind.

Do What We Say We'll Do

Integrity in any working relationship is essential. We follow through with doing what we say we'll do, and we expect the same from you.

Simplify & Streamline

No one wants more complexity in their business. Our whole purpose is to make your reporting and operations more simply and streamlined.

More Than 25 Years
Of Combined
Analytics Experience


Satisfied Clients


Systems Connected To


Dashboards Built


Industries Worked With

Our Promise

We will work alongside you to transform the way you approach performance measurement, so you can rapidly optimise performance in the business. This will allow you to:

  • Reverse engineer the outcome you want into measurable results
  • Know instantly what’s working/on track and what’s not, so you don’t waste resources/time
  • Drive visible accountability within your team and boost performance culture
  • Increase protability, through oversight across areas causing protability wastage
  • Streamline processes based on measurable feedback
  • Develop a saleable asset – show any advisor, investor, coach or consultant your business’ performance (whether you ever want to sell or not, is entirely up to you)

Our Team

  • Cullen Brugman

    Managing Director

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  • Silan Bozkur

    Operations/ Project Manager

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  • Chris Bailey

    Lead Dashboard Developer

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  • David Richter

    Dashboard Consultant

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  • Tony Apostol

    Admin Assistant

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  • Lebogang Moshe

    Senior Java Developer

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Considering dashboards? We're here to help! Fill out the form below and we'll be in touch to brainstorm about what your business needs...