Getting Visibility Across
Your Performance
Data Shouldn't Be This Difficult
Utilise automated business dashboards for simplifying,
centralising and consolidating access to the insights you need to run your business
Click Here To Get In Touch!
"Without up-to-date, automated reporting, how can you know whether you're profitable and focusing on the right priorities?" - Cullen Brugman, CEO, Dashboard Magic

Challenges We Solve

Too Many Spreadsheets

Most businesses have far too many spreadsheets flying around, resulting in a total lack of meaningful insight from the data they contain.

Manual Reporting Process

As a business grows, so too does the admin required. Ensuring your reporting and administrative processes are as automated as possible is essential.

Lack Of Access To Data

Data-driven decision making is vital to scalability of any company. Without it, there is an over-reliance on key people to make gut-decisions. 

Industries We Work With

Construction & Builders

This includes anything from measuring the success of your estimating, proposals and tenders, right through to making sure your projects are profitable.


Everything from plumbers to electricians, where every trades business needs to ensure they have a consistent flow of new jobs, as well as making sure each guy on the road is performing at the standard required.

Coaches & Consultants

Balancing strategy and advice, with insights from client's data, creates a powerful approach to ensuring predictable and measurable success.

Marketing Agencies

It's imperative that you have a simple way to see how your client's marketing spend is converting into results and dollars.

Manufacturing & Wholesale

Visibility across leads and orders, along with inventory and stock is vital. Not to mention the value of oversight across the untapped opportunity in your database too.

Retail & Ecommerce

Maximising traffic both in-store and online is critical, ensuring conversion of interaction into customers.


Any startup needs a clear way of measuring performance from the beginning, to ensure investment capital is generating a return over time.

Human Resources

Conversion of opportunities and billable time for the team are both important to ensuring profitability.

Allied Health

Patient numbers and billable hours per practitioner are key metrics, along with accountability from each team member.

Client Testimonials

Tired of not having the data you need at your fingertips?

90% of businesses have a combination of spreadsheets flying around (not to mention the multiple versions of the same spreadsheet), too much manual time spent by the team creating reports or chasing data, and a clear understanding that there has to be a better way to do this.

Time for you to become part of the 10%.
Reach out for a conversation with us today.

The Performance Optimisation Process

We work our magic in every step of your journey…




Identify quick wins for operational efficiency, confirm your most valuable metrics, and determine the best technical approach to get data from your existing systems.




Implement specific recommendations from the Audit, so you can streamline and simplify your operations, admin and reporting.




Building of your dashboards, to bring all your key data together into one central location. This provides the insights you need and sets the scene for better quality conversations.




Continually optimise how you approach performance measurement, in line with the goals and growth of the business.


Our Clients & Partners


Satisfied Clients


Systems Connected To


Dashboards Built


Industries Worked With

Dashboard Magic Leadership Team


Cullen Brugman

Managing Director


Silan Bozkur

Project Manager


Considering whether dashboards are right for you?
We’re here to help! Send us a message using the form below, and we'll respond to understand your needs...